India is the second largest population in the world, it is amongst the fastest growing economies across all continents. Although urbanization is taking place in a big way, India still is primarily an agrarian economy; major market share and territory fall under rural classification. A course in Rural Management is about connecting with the consumers in the rural market and understanding their behavioral patterns, needs, and challenges.


In fact, various E-commerce players like Flipkart, Snapdeal, Infibeam, and mobile wallet major Paytm have signed MoUs with the government to reach rural areas by connecting with the government’s common service centers (CSCs) being set up in villages as part of the ‘Digital India’ initiative.


To make a career in rural management there is no compulsion to have a formal qualification necessarily in the subject of management. With the higher educational Background in any of the following subjects, you may plan to have a career in the rural sector-


• Economics


Agriculture science


• Agriculture Engineering


• Social work




However, considering the abundant opportunities with regard to the development and business potential of rural sector many institutes have come out with the specialized programme in rural management and related disciplines like Agri – business.


Hence, the MBA program in Rural Management is not just for dairy, agri-business or crafted works. It has multiple dimensions and the area of work according to the specialization that you have undergone in the rural management There are following areas in Rural Management are Marketing, Project Management, Farm Administration, Social change, Rural Finance, Rural Entrepreneurship etc..


The Top B Schools in India for Rural Management programme are:


IRMA Anand, Gujarat 


NIRD, Hyderabad


XISS Ranchi


KSOM Bhubaneswar


XIM Bhubaneswar


FMS IRM Jaipur


By choosing a career in rural management development you may contribute in nation building and improving the might of people who need it most.