Digital marketing is the new face of Marketing. With the advancement of technologies and domination of digital marketing, businesses are slogging to match up with the pace. Digital marketing is the best way to reach the target audiences in which people use online platforms to consume the maximum amount of information.

In today’s competitive scenario, lots of businesses are adopting the digital platform for marketing and for formulating plans to boost existing marketing strategies with digital advertising techniques. In this blog, we will discuss the recent digital marketing trends in 2018. Few of the trends are as under-

1.Mobile Marketing: Mobile marketing is one of the most demanding strategies for digital marketing. We can easily reach our target audience with the help of smart phones, tabs etc. From mailing to installing apps & visiting the website, mobile is the easiest way to access in the present scenario. We can see around people indulging in their mobile phone using either mails or social Media applications like WhatsApp, Facebook etc. Mobile has become the future of digital marketing.

2. Personalization: Personalized content has become a major aspect of marketing.  In these days, Businesses are leveraging with the power of Personalization by Customizing emails on Behaviour, Interest, Demographics. One of the examples of personalization is Coca-Cola, which came out with “Share a Coke” campaign in the U.S. in 2014 with an aim to reach millennials.
“Share a Coke” created a personalized brand experience for customers with individual names of the most popular first names printed on Coke bottles. The campaign resulted in a 2% increase in soft drink sales — after a decade of steady decline — spiking Coke consumption from 1.7 to 1.9 billion servings per day.

3. Programmatic Advertising: Programmatic advertising is essentially using AI to automate the buying of ads and being able to target audiences more specifically, which increase the chances of success of the marketing campaign and reduces the customer acquisition costs. As per E Marketer, 84% of the digital display ads in the US will be programmatic by 2019.

4. Chatbots: Chatbots are one of the recent trends of digital marketing in 2018. The Artificial Intelligence-based technology uses an instant messaging format to chat in real-time, day or night, with your customers and many businesses are already using this feature to attract the customers.  In the Health Care & Banking Industries, it is used on a frequent basis. This is a very effective & instant way of Communication in the digital era. Chatbots provide complete information about the product & services & retain information of the customer.

For Example: UBER uses chatbot technology to communicate with customers, make it easier to hire cars even on Facebook Messenger. Passengers can easily use the menu to choose the type of ride, make a request, track the location of the car, send friends time estimate of their arrival, and even make payment.

5. Videos: Watching videos on YouTube channel is very popular among the youth. So, this is the new technique to advertise the product at the starting or in between the videos. As per the survey of Forbes, certain data is analyzed:

  • According to YouTube, mobile video consumption grows by 100% every year.
  • The video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • 64% of customers are more likely to buy a product online after watching a video about it.

These numbers show the importance of incorporating video into your digital marketing strategy in 2018.