Guest Lecture on Digital Marketing 21st January 2019
A guest Lecture on Digital Marketing was conducted for MBA & BBA students by Mr. Gagan Deep Kohli from Digital Kul. He emphasized on the significance of Digitalization in today’s scenario. He said that today almost all organizations are in the process of moving from the typical analog to digital methods. He added that digitalization of organizations can give the organizations a competitive advantage by doing things better, faster, and cheaper than their competitors.
Ms. Gunjan, Trainer from Digital Kul gave a brief note about the Theory and Practical aspects of Digital Marketing. She shared many important dimensions of Digital Marketing with the help of Practical Examples. She said that a career in digital marketing typically involves using social media search engine optimization (SEO) in order to sell products, brands or ideas.
The session ended with the queries raised by the students.
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