IPEM B.Sc. Digital Marketing Program
B.Sc. Digital Marketing (Bachelor of Science in Digital Marketing)
A three-year undergraduate program building tool-fluent, data-driven digital marketers.
B.Sc. Digital Marketing Course Overview
B.Sc. Digital Marketing (3 Years) Undergraduate Program offered by IPEM
B.Sc. Digital Marketing is a three-year undergraduate program designed for students who want to build a career at the intersection of marketing, technology, and data. At IPEM, one of the emerging digital marketing colleges in Ghaziabad, students begin with a strong foundation in marketing principles, business communication, and consumer behaviour before moving into focused digital marketing specialisation — SEO, SEM and paid advertising, social media marketing, content marketing, and web analytics.
The program is built around hands-on learning: students work directly on real marketing platforms and tools, build live campaigns and brand projects, and work towards industry-recognised certifications. Through consistent industry interaction, internships, and a final-year capstone project, students graduate with a practical, portfolio-ready understanding of how modern digital marketing actually works.
Objective
Building data-driven, tool-fluent digital marketers for tomorrow's brands
The objective of the B.Sc. Digital Marketing program is to equip students with the marketing fundamentals, technical tool proficiency, and analytical mindset needed to plan and execute effective digital campaigns. Our goals are:
B.Sc. Digital Marketing Program
Shaping Future-Ready Digital Marketers for a Data-Driven World
As brands shift their marketing spend to digital-first strategies, the demand for professionals who can plan, execute, and measure campaigns across search, social, and content platforms keeps growing. IPEM delivers this B.Sc. Digital Marketing program through a mix of classroom learning, hands-on tool training, live brand projects, and industry certification support, so students understand both the strategy and the execution behind effective digital marketing.
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Meet the minds shaping future digital marketing professionals
Prof. (Dr.) Arjun Singh Solanki
HOD- Management & Commerce
Qualifications: Ph.D, M.Phil, M.A, MBA, U.P SLET
Specialization: Economics & General Management
Experience: 24+ Years
Subjects: Managerial Economics, International Business, Micro & Macro Economics
Profile Info
"Dr. Arjun Singh Solanki is a distinguished academician with over 24 years of experience in higher education, research, training, and academic leadership. He serves as Professor and Head of the Department of Management at IPEM College, Ghaziabad, and is also associated as a Visiting Faculty with Indira Gandhi National Open University (IGNOU), School of Open Learning (SOL), University of Delhi, and Non-Collegiate Women's Education Board (NCWEB), University of Delhi. He holds postgraduate degrees in Economics and Management, earned a Gold Medal in his postgraduate studies, secured First Rank in M.Phil., and completed his Ph.D. from Chaudhary Charan Singh University, Meerut. Dr. Solanki's research interests include economic liberalization, technological transformation, and their impact on Indian manufacturing and agriculture. He has authored a book on Managerial Economics, published numerous research papers in reputed national and international journals, and contributed edited book chapters for the School of Open Learning, University of Delhi, in the areas of Managerial Economics and Macroeconomics. A certified Resource Person of SEBI and the Indian Institute of Corporate Affairs (IICA), Dr. Solanki has conducted more than 200 financial literacy and investor awareness workshops and is actively associated with the National Centre for Financial Education (NCFE). He has played a significant role in developing NEP-aligned curriculum frameworks, outcome mapping, academic conferences, faculty development programmes, and institutional quality initiatives. His contributions to education have earned him several awards and recognitions. As a dedicated mentor, Dr. Solanki actively guides students, researchers, entrepreneurs, and startups, fostering academic excellence, innovation, and professional growth."
Outcomes, structure, and a career-ready B.Sc. Digital Marketing journey
Program Outcomes
Upon completion of the B.Sc. Digital Marketing program, students will be able to:
- Demonstrate a comprehensive understanding of core marketing principles alongside the digital channels, platforms, and tools that drive modern brand growth.
- Plan, execute, and optimise campaigns across search (SEO/SEM), social media, email, and content marketing to meet defined business objectives.
- Use industry-standard tools such as Google Ads, Meta Business Suite, Google Analytics, and SEO/keyword research platforms to manage and measure marketing performance.
- Analyse campaign data, website analytics, and consumer behaviour to make data-driven decisions and continuously improve marketing ROI.
- Create compelling digital content and visual assets tailored to different platforms, audiences, and stages of the marketing funnel.
- Apply the fundamentals of marketing automation, CRM, and e-commerce marketing to support customer acquisition and retention.
- Display professionalism and workplace readiness through teamwork, client communication, ethical marketing practices, and project management.
- Integrate theoretical learning with practical experience through live projects, internships, and industry certifications to remain job-ready at graduation.
Frequently Asked Questions